Strategic Communication is the first step you must take to achieve your organizational goals. It is your company’s master plan for communicating strategic messages that inform, involve and inspire your people to achieve business results that benefit your company, stakeholders, clients, and communities.
Consider these expert views from the communication research space:
According to www.idea.org: “The field of ‘communications’ is broad, encompassing professionals who create news or want to push information to the public (public relations, public information, marketing), people who deliver news and media to the public (journalists, audio and video producers, public speakers, educators), and people who study the interplay of media and society (researchers).
According to Shayna Englin of Georgetown University: “being strategic means communicating the best message, through the right channels, measured against well-considered organizational and communications-specific goals. It’s the difference between doing communications stuff, and doing the right communications stuff.”
At Million Reach, we help you to put a master plan that focuses on the orchestrated use of communication channels to build your company’s brand with internal and external customers.